中国本土的独立设计师服装品牌MAO BY MAO首个独立线下店落地苏州诚品中心。从品牌哲学与视觉语言的角度,另奕可能将文化的在地性、与东方精神性的表达融入空间之中。
-
直指东方精神
Direct reference to Oriental spirituality
-
Chinese independent designer clothing brand MAO BY MAO has opened its first independent offline store at Eslite Center in Suzhou. From the perspective of brand philosophy and visual language, ALTERNABILITY DESIGN may integrate the expression of cultural localism and Oriental spirituality into the space.
-
-
-
-
檐 / 柱 Eaves/Columns
-
门口一抹轻薄的屋檐,悬挑于细柱之上。再前走两步,又错落两片堆叠。这一语言的表达既是对中国传统建筑空间中“檐”与“柱”的当代性转译;同时也以在商业空间中创造一种温和、适度的围合感 。
A thin eave in the doorway overhangs a thin column, with two steps forward, and two pieces are stacked.The expression of this language is not only a contemporary translation of "eaves" and "columns" in traditional Chinese architectural space, but also aims to create a gentle and moderate sense of enclosure in the commercial space.
-
-
-
-
岛台也似是园林中的一方台地、岛屿,扎根于空间中。外部造型简洁,内部则另有天地。整合了收银、储藏、收纳等多项功能,在台面和基础部分还附有透光石的设计。一方面通过灯光调节空间氛围;另一方面,可以更好地辅助顾客在透光石上查看衣物的材料与质感,帮助顾客了解品牌特性。
The island is also like a piece of land or an island in a garden, rooted in the space. The exterior shape is simple, and the interior has another world. Integrated cashier, storage, storage and other functions, in the table and the base part is also accompanied by the design of transparent stone. On the one hand, the space atmosphere is adjusted by lighting, and on the other hand, it can better assist customers to view the material and texture of clothing on the transparent stone, helping customers understand the brand characteristics.
-
-
-
克制的语言中包含丰富细节,铁艺糖果盒也呈现“方角圆”的形式。
The restrained language contains rich details, and the wrought iron candy box also takes the form of a "square corner circle".
-
-
由画入景,另奕可能在空间中筑起一座意向性的“亭”,供与顾客的试衣&休歇区域。
From the painting into the scene, ALTERNABILITY DESIGN may build an intentional "pavilion" in the space for fitting and rest zone for customers.
-
-
-
-
结构框架采用在服装陈设中最经常用到的“衣杆”,通过这一简单元素的反复重构、组合,抽象性地搭建出一方属于MAO BY MAO的小世界。
The structural frame adopts the "clothes pole", which is most frequently used in clothing furnishings. Through repeated reconstruction and combination of this simple element, a small world which belongs to MAO BY MAO is built abstractly.
-
-
© 图源网络
-
法国艺术家Pierre Sernet曾经周游世界,在他的“One”系列摄影作品中,艺术家随机选择来自不同文化背景的客人,并邀请他们在由12根木棍组成的便携式的“立方体”中品一碗茶。
这12根木棍同样在最小的干预中制造出一种“空间的幻觉”:在这个立方体的场域内,似乎任何文化、精神、宗教或哲学价值都可以被包容其中,人的心念意识也散于天地之间。从园林到自然,另奕可能也在设计的语言中试图构建相似的“精神自在”。
French artist Pierre Sernet once traveled around the world. In his "One" series of photographs, the artist randomly selects guests from different cultural backgrounds and invites them to sip a cup of tea in a portable "cube" made of 12 sticks.
The 12 sticks also create an "illusion of space" with minimal intervention: it seems that any cultural, spiritual, religious or philosophical value can be contained within the cube's field, and the human mind is scattered between the heaven and the earth. From garden to the nature, ALTERNABILITY DESIGN may also try to construct a similar "spiritual freedom" in the language of design.
-
-
-
-
与东方美学统领下的轻盈画屏相对应的,是斯卡帕古堡博物馆中所出现的厚重屏风。在挑高极高的古堡空间中,屏风的高度是模度尺寸,人站立伸手高度。在空间中形成一抹带有记忆性的背景色。
Corresponding to the light painting screen under the command of Oriental aesthetics, is the heavy screen appearing in the Scapa Castle museum. In the extremely high space of the castle, the height of the screen is the modulus size, and the height of people standing to reach out their hands. A background color with memory is formed in the space.
-
-
置石是园林造景的必要元素之一。在本案设计中,设计师将原始或是被弃置的石材回收、切割、设计,重新组合而成具有当代性特征的艺术装置与新的景观视觉语言。
Stones are one of the necessary elements of garden landscaping. In this design, the designer recycled, cut and designed the original or abandoned stone, and recombined it into an art installation with contemporary characteristics and a new landscape visual language.
-
-
-
-
-
目光所及的家具,都可以随时在店铺中移动,这一灵活性的设计是遵循可持续与环保的品牌理念,也是回应“艺术策展型商店”计划,即空间中的一切陈设都是可以移动、可拆卸的,在未来MAO BY MAO与艺术家的合作展览中,这一空间也将变为是艺术的展览空间,而不仅仅作为衣物的展示而存在。
The furniture within the reach of the light can be moved in the store at any time. This flexible design follows the brand concept of sustainability and environmental protection, and also responds to the plan of "Art curated store". That means, all the furnishings in the space can be moved and detachable. In the future, under the cooperation between MAO BY MAO and artists, this space will also become an art exhibition space, more than a display of clothing.
-
MORE