MAO BY MAO，一个根植于中国的新兴设计师服饰品牌，秉承“我源自我”的个性表达，守循“万物一体，自然之道”的内在信念，回归服装本真，探寻人与衣物、身体与尺度的本质关系，呈现穿衣者自然鲜活的生命力。

MAO BY MAO, an emerging designer clothing brand rooted in China, adheres to the individual expression of "I am, from myself”, which follows the inner belief of "All things are one, the law of nature", and returns to the authenticity of clothing. It aims to explore the essential relationship between people and clothing, human body and scale, presenting the natural and fresh vitality of wearers.

空间穿插两个入口，经由成片芦苇荡和大理石板的入口之一，以幽然转折的姿态，迎接来访者。此入口的设置，意在形成概念店空间独立性的同时，让整体空间布局趋于多元流畅，为来访者制造一场完整私密的沉浸式场景体验.

The space is interspersed with two entrances, passing through one of the entrances of reeds and marble slabs, which greets visitors in a subtle gesture. The setting of this entrance is intended to form the spatial independence of the concept store, while making the overall space layout tend to be diversified and smooth, creating a complete and private immersive scene experience for visitors.

行径至内，呈展的是MAO BY MAO当季主题概念下的空间。天然材料与人为设计碰撞下形成的衣物，是“自然·非然”的相遇，空间同样如此。

Walking to the inside, what is presented is the space under the theme concept of MAO BY MAO season. The collision of natural materials and artificial design is the encounter of "nature and non-nature", and the same is true of space.

与此同时，概念店可根据每季服装主题，以策展性的设计思维形成灵活性的概念展示空间。拥有可自由移动的陈列货架、可根据不同主题变换的装置，并与之配合的可调节可变换的天花软膜灯光，给予了空间更多灵动的可能。

At the same time, concept stores can form flexible concept display spaces with curatorial design thinking based on the theme of clothing in every season. With freely movable display shelves, devices that can be changed according to different themes, and matches adjustable and changeable ceiling soft film lighting, it gives the space more possibilities in flexibility.

纸艺装置，是原陈列计划外的即兴表达，也是对艺术家Angela Glajcar作品《山火系列》作为灵感之源的致敬，携带未知的意境进入空间。随意撕扯的纸张边缘，恍若地壳运动的碰撞中向上而生的层层山川，轻盈而悬浮，肆意而鲜活。

The paper art installation is an impromptu expression outside the original display plan, and it is also a tribute to the artist Angela Glajcar's work "Mountain Fire Series" as a source of inspiration, bringing an unknown artistic conception into the space. The edges of the paper torn at will, like the layers of mountains and rivers rising upward in the collision of the crustal movement, are light and suspended, wanton and fresh.

项目名称｜MAO BY MAO办公空间+概念店

项目地址｜中国 广州 

项目面积｜260㎡ 

项目业主｜MAO BY MAO 

设计单位｜另奕可能 ALTERNABILITY DESIGN

主案设计｜王晗文

设计团队｜王晗文、禤锐涛等

项目摄影｜ACT STUDIO

Project Name | MAO BY MAO Office & Concept Store

Location | Guangzhou, China

Area |260㎡

Client | MAO BY MAO

Design Organization| ALTERNABILITY DESIGN

Leading Designer | HARVEYWONG

Design Team Members | HARVEYWONG、Ruitao Xuan

Photographer | ACT STUDIO