开放性、场景性、互动性

Openness, Scenario, Interactivity

碎片多元、消解权威、个人话语等。新数字媒介化让原本传统线下终端的行销方式发生新的革命潮流。行销状态的改变决定物理空间转变。

Fragmentation?and diversification of information, elimination of?authority, raising value of personal discourse, etc. The widely application of digital media aroused a new revolutionary among the traditional offline terminal market. The change of marketing status determines the change of physical space.

明日风尚是一家扎根中国广州本土近20年的女装设计开发与生产企业。如何突破传统的服饰企业思维，在新办公空间中进行创新设计？

Mornfasion is a female dress design and production enterprise rooted in Guangzhou, for nearly 20 years. How to break through the thought pattern of habitual clothing enterprise, and to bring innovative design into the new office space?

空间回归到精神基点，是空间里人物感官本身。设计师提出打造一个具有“开放性、场景性、互动性”的新型办公空间，与明日风尚未来发展规划处服饰外生活方式多品类变革发展方向不谋而合。明日风尚委托另奕可能对新的办公空间进行大刀阔斧的设计改造。

When the space returns to the spiritual concerns, it’s the sense of space character itself. Designers put forward to create a "opening, contextualized and interacting" new office space, which meets the future development direction of?Mornfasion?“Beyond the clothing field and embrace the variety of life style”. Thus,?Mornfasion?commission “Alternability Design” to bring bold transformation to the new office space.

新办公室位于园区一层有着联结外部的地理位置优势，设计师巧妙地改变门与窗的常规尺寸，3X3X3米的大型金色不锈钢方盒大门，突出建筑墙体，落置悬于入口花园混凝土地面。巧妙地与白色外墙、窗口及标识形成对错与呼应。

The new office is located on the ground floor of the park, having the advantage of the geographical location connecting the outside. The designers cleverly changed the regular size of doorways and windows: 3X3X3 meters large golden stainless steel door protruding from the outside wall, suspended and floating on the concrete floor of front yard.

不合时宜、好奇心

Inappropriate, curiosity

经验是个好东西也是一个坏东西，好奇心是一切设计艺术的由来。打破日常经验教条里固有思维禁锢，创造一种“不合时宜”的视觉引爆点，是打造场景性与外向空间的核心出发点。

Every coin has two sides, so as experience. Curiosity is the source of inspiration. Surpass the boundary of empiricism to create an ‘inappropriate’ visual tipping point, is the key of embodied nature scenes and extroverted space.

空间造型营造上，无啰嗦废话，使用基本几何体，简洁明快。

金色纯净不锈钢墙面过道与方盒大门连接贯通，俯看为T型。设计简洁、高级。呼应“场景性”，形成了有序地空间动线。

Basic geometric form is used in space design to keep the office simple and clear.

The T-shape corridor with Golden Pure stainless steel veneer directly connects with the box door. This simple design responding to the surrounding “scenario”, become the guidance of the space, and formed a clear circulation.

项目名称：明日风尚办公空间

项目地点：中国 广州 海珠

项目面积：500m²

项目业主：明日风尚服饰

完工时间：2018年09月

设计单位：另奕可能

主创设计：王晗文

施工单位：玮度设计

项目摄影：卜俊华、王晗文

出镜模特：Mandy、小静

项目撰文：王晗文

特别鸣谢：傅惠琪、王晓文、王鹏

Project Name: Mornfasion Office

Location: Haizhu Guangzhou China

Building Area: 500㎡

Project Owner:Mornfasion

Construction Period: September,2018

Design Company: Alternability Design

Design Director: HARVEYWONG

Construction unit: ANW design

Photograph: BU Junhuam,Harveywong

Models featured: Mandy,Xiaojing

Text: HARVEYWONG

Special thanks: ELLEN.FU,WANG Xiaowen,WANG Peng